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Innovation & Technologie Anfrage

Innovative solutions to improve supervision of audiovisual media content

Country of Origin: Netherlands
Reference Number: TRNL20200924001
Publication Date: 30 September 2020


The number of audiovisual media providers under jurisdiction of the Dutch Media Authority is growing rapidly. The regulator is looking for SMEs and start-ups worldwide to deliver intelligent tools to more effectively supervise their media content. The cooperation would be in the frame of a research or a technical cooperation agreement.


The Dutch Media Authority monitors compliance with the Dutch Media Act. An increasing number of audiovisual media providers are within their jurisdiction: public service broadcasters (national, regional, and local), national and international private service broadcasters, private on-demand audiovisual media service providers and recently also digital video platforms. The regulator protects the independence, diversity and accessibility of audio visual media content in The Netherlands and with that supports freedom of information. 

The regulator is exploring smart and efficient methods to identify unauthorised commercial activity (sponsoring, product placement, advertising), hate speech, and content which is possibly harmful to juveniles in audiovisual media content.

What issues should be addressed?
1)The number of media providers increases substantially.
An increasing number of media providers is included within the scope of the Dutch Media Act. With media providers piling up, it is impossible for the regulator to proactively and physically monitor all audiovisual media content that is distributed. Therefore they need new innovative tools to help them supervise the audiovisual media-landscape.

2)The media providers become more diverse.
Shifts in technology, media legislation, and media consumption have resulted in a wide variety of media providers and audiovisual media content, each with their own technical- and distribution characteristics. Once radio and linear television was the focal point of our supervision, today an abundance of audiovisual media content of various services like digital video platforms and (paid) video-on-demand services require our attention as well. All these different techniques and distribution methods require a unique approach to enable storage, monitoring and analyses.

3)The amount of Dutch-based international media providers is increasing.
The increasing amount of Dutch-based international audiovisual media providers, which are included within the scope of the Dutch Media Act, leads to two obstacles:
- the lack of access to most international audiovisual media content prevents the regulator to identify law infringements and
- properly interpreting the relevant local culture and correctly translating the language at hand is complicated. They are on the lookout for innovative approaches and techniques.

The regulator is looking for SME’s that can tackle the challenges mentioned above. The Dutch regulator is eager to find innovative software tools, concepts, and technologies that help them identify, store and analyze video, images, spoken word, and metadata in audiovisual media content. Especially with regard to sponsoring, product placement, advertising, hate speech, and harmful content. Ideally, these tools should be able to operate within various techniques, distribution methods, and international footage. The regulator is open for different types of partnerships such as a research cooperation agreement or a technical cooperation agreement. Let yourself be challenged and heard!

Expertise sought

The regulator wants to get in contact with relevant parties for innovative solutions who have the expertise, methods and technologies within the following relevant disciplines: 
- Video monitoring tools
- (Big) data analytics
- Artificial Intelligence (machine learning)
- Legal Technology
- Psychology and marketing knowledge
- Regulatory Technology
- (Access to) legal, policy and regulatory knowledge
- (Access to) knowledge of the (international) media landscape
- (Access to) knowledge on GDPR
- Out of the box and creative thinking

Stage Of Development

Concept stage

Stage Of Development Comment

Other stages are also interesting for this Dutch authority: 
•Already on the market
•Available for demonstration
•Field Tested / Evaluated
•Prototype available for demonstration

Requested partner

Type of partner sought
Creative, out-of the box thinking SME’s and Start-ups with expertise in the area’s such as: video monitoring, data analytics, artificial intelligence. A comprehensive list is given in the section ‘Technical Specification or Expertise Sought’

Role of partner:
SME's are invited to share their ideas and propose their solutions. After being selected, the SME will be proposed to participate in the development of a new reporting approach for this organization. Other types of partnership can be offered and discussed with the regulator.

What’s in it for you?
- Opportunity to bridge the gap in innovative media monitoring
- Support a good cause by increasing the likelihood of media providers to abide by the rules
- Be a pioneer with a chance to help innovate other media regulators all over the world

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