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Business intelligence solution for small affiliate marketing companies

Country of Origin: Macedonia, The former Yugoslav Republic of
Reference Number: TRMK20210601001
Publication Date: 1 June 2021

Summary

A Macedonian company is developing a business intelligence and data visualization software for small affiliate marketing companies. Technical partners to further co-develop some of the solution’s technical aspects under technical cooperation agreement are sought.

Description

Affiliate marketing is a data driven industry, so proper data analysis and visualization are the key for success. In order to properly optimize their campaigns, affiliate businesses usually use multiple business intelligence (BI) platforms leading to late decision making and profit loss. On the other hand, existing BI software solutions require specific technical skills and higher level of knowledge on the use on their more advanced features which most of the smaller affiliate marketing companies do not possess. 

A Macedonian digital marketing company is developing a business intelligence and data visualization software that aims to addresses these challenges and help affiliate marketing companies to optimize their marketing activities, increase their clients' conversion rate and achieve at least 30% savings in their marketing spending in a more seamless and integrated way. The software is intended to be a one stop solution that integrates an all-in-one data visualization and analytics, allowing SaaS (Software as a service) companies to track, manage, and optimize easily any type of referral-based marketing programs, without having a need for possession of greater technical skills. Through its Application Programming Interface (API) the software solution will connect to hundreds of data sources, both live and in-memory, without any programming. Notable connectors include: SQL Server, Salesforce, Google Analytics & Google Sheets, PDF files, Dropbox, Amazon Athena and more. Additionally, the solution will include self-service functionality, so users can easily build dashboards and reports with minimal training. They can also create new insights with drag-and-drop metrics and custom filters, and share those insights from any device.

At the moment, the solution is still in its development phase. The Macedonian company has developed a minimum valuable product and is looking for technical partners to further co-develop some of the solution’s technical aspects. Interested partners should be willing to use their expertise and skills for co-development of the solution with the Macedonian company in return of company share or royalty from sales.

Expertise sought

Extensive experience in PHP, Java Development, Automations and Features Development.

IPR status

Secret Know-how

Stage Of Development

Project already started

Requested partner

The Macedonian company is looking for partner that will help in the development and co-invest in the finalization of the proposed solution. Software companies with expertise in Extensive experience in PHP, Java Development, Automations and Features Development are required. Potential partners should be willing to provide their skills and knowledge in return of company share or royalty from sales once the solution is ready for commercialization. Preferred type of partnership is technical cooperation agreement.

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