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Business & Märkte Anfrage

A French representative of Hungarian wines is looking for quality wine producers in Hungary to become their agent or distributor

Country of Origin: France
Reference Number: BRFR20211028001
Publication Date: 28 October 2021

Summary

The French company is a Hungarian wine promoter in France and is now developing its supplier’s portfolio. Therefore, the company is currently looking for Hungarian quality wine producers who would like to promote their wines on the French market. The potential partner should be located in Hungary. The cooperation is possible under a commercial agency agreement or a distribution agreement.

Description

The French company is a small business situated in the Paris region. Its main business approach is focusing on the promotion of Hungarian wine production abroad and on the improvement of general knowledge about Hungarian wines mainly in France.



Considering the business idea value proposition, the company promotes only quality Hungarian wines (more quality and less quantity approach) and business partners wishing to collaborate should comply with a set of clearly defined quality criteria. Precisely, their priority is to facilitate the access of small and medium vineyards elaborating quality natural, organic, biodynamic and sustainable wine made without pesticides and if possible low sulphites. Their specific action is also to arise customers' curiosity about Hungarian wines in France by promotion actions and wine degustation.



Within the BtoB segment, stakeholders acting in the food and beverage sectors were defined as key. This is a large business segment including an important number of actors and their business is focusing first of all on CBHR (café, hotel, and restaurant) as well as wine shops (cellarmen) as important intermediates between final consumer and wine producers.



The company is open for cooperation possibilities: it offers a commercial agency agreement as well as a distribution agreement. But they are open for other proposals as well.



Commercial agency agreement: the French company represents the Hugarian brand in France and make the connection between producer and seller (wine cellars for instance). 



Distribution agreement: in this case, the French company buys Hungarian wines and resells them, making B2B activities.

Advantages and Innovations

From the beginning of the business, the French company has relied on social media and IT solutions that provide quality data and information on their products. With the help of their data platform, they collect data from customer feedback 



1) on the quality of products provided and 

2) build specific “consumer profile” with the help of Artificial Intelligence solutions. 



Algorithms developed through this solution help to go beyond client expectation and provide new products suggestions (with different generic spider charts (red/white/rosé/sparkling charts) the algorithm will find the ones that matches the best with their inputs).

Expertise sought

The French representative of Hungarian wines would be happy to work with small and medium wine producers. The partner sought must be a producer of quality natural, organic, biodynamic and sustainable wine made without pesticides and if possible low sulphites.

Stage Of Development

Already on the market

Requested partner

The French wine representative is currently looking for new reliable and long-term parnetrs in Hungary. The potential partner should be a Hungarian quality wine producer who would like to promote their wines on the French market.



The cooperation is offered under a commercial agency agreement or a distribution agreement, but the company is open for the dialogue.

Dissemination Countries

Hungary